Selling your Home : Our Plan

Phase One

Defining Success

Outlining Your Objectives
What is Your Motivation to Sell?
What is Your Timeline to Move?
Where are You Moving?
What is Most Important for You?

Understanding the Market

Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations

Your Home: Strategic Planning

Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy

Phase Two

Listing Details

Finalize Documentation and Contractual Agreements
Complete Any Property Improvements
Engage Staging Consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline

Marketing Preparations

Property Launch Collateral
Traditional Advertising
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Open Houser Strategy
Direct mail and Communication Approach
International Buyer Strategy
Events and Public Relations

Phase 3

Introducing the Property

Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Monitor Interest
Weekly Reports, Updates, and Communication Strategy
Respond to Changes in the Market Place

Negotiating Strategies

Procure Written Offers
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Backup Offer Strategies

Phase Four

Escrow Process

Execute the Contract
Complete Disclosures
Meet Deadlines and Contingency Periods
Fulfill Duties and Responsibilities

Closing

Transitioning from the Property
Final Documentations
Closing and Celebration

Working Together Again

Staying in Touch and Keeping You Informed
Second Homes and Investment Properties
Providing Resources
Feedback, Testimonials, and Referrals

Compass Homes

Compass Homes
Our app for finding homes in your city, with your agent.

Compass Markets
Real estate market data in real-time.

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9454 Wilshire Blvd, 4th Floor
Beverly Hills, CA 90212
310.433.0056
BRE #01878458

Compass is a licensed real estate broker (01991628) in the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdraw without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. Exact dimensions can be obtained by retaining the services of an architect or engineer. This is not intended to solicit property already listed.